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Dir. Pablo Larrain. 2012, 118 mins. DCP courtesy of Sony Pictures Classics. With Gael Garcia Bernal, Alfredo Castro. In No, Gael Garcia Bernal gives a stunning performance as René Saavedra, an advertising man who comes up with a campaign to defeat Augosto Pinochet in Chile’s 1988 referendum. Saavedra insists on using an entertaining, upbeat promotional approach to sell Chileans democracy after years of a brutal dictatorship. No is a rousing, powerful reenactment of a crucial period in Chile’s history, as well as an exceptionally intelligent film about the prodigious role advertising plays in shaping our political and civic identities.

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